From inspiration to artwork (+ free downloadable wallpapers!)

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From inspiration to artwork (+ free downloadable wallpapers!)

If you ever pay a visit to Printfresh Studio, you'll find our office full of designers creating beautiful artwork day in and day out. One of our teams produces trend-driven and runway-inspired original designs, while our CAD & Custom team develops custom artwork for our clients' more specific requests. That team also helps out with making sure artwork files are factory-ready, which you can read about over here

When we're working with a client on a custom design, they'll send over some inspiration photos so we can get a feel for their vision. We also make sure to discuss important elements like scale, spacing, and hand, as well as nitty-gritty technical details like repeat size and color max info. We want to make sure the final artwork is both beautiful and also workable for their printer. 

Today we're going to show you how our CAD & Custom team moves from inspiration to a finished print. And if you stick around until the end of this post, we're sharing some free wallpaper downloads we created for your desktop or smartphone!

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Spotlight on: Nieves Lavi

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Spotlight on: Nieves Lavi

Happy Wednesday! Today on the blog, we’re sitting down with Sharon Lavi, co-founder and art director of the gorgeous clothing brand Nieves Lavi. Using only the finest cottons and silks, Nieves Lavi's luxurious aesthetic features hand-crafted embroidery and globally inspired textiles draped into boho-chic silhouettes. Her designs are both trendsetting and timeless. 

Sharon is a client of our CAD & Custom division - we help with getting her artwork files factory-ready so she can produce her beautiful designs for you to wear.

Continue reading for a glimpse into where Sharon finds inspiration, how we work together, and where you can shop now for Nieves Lavi pieces to add to your wardrobe.

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A brunch without mimosas is just a sad, late breakfast

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A brunch without mimosas is just a sad, late breakfast

Here at Printfresh Studio, we can’t deny our love for a festive, fruity drink to ring in the warmer months. During the summer you’ll likely catch us at happy hour after a long week at work - and being a group of creatives, we’re especially drawn to drinks that are, well… pretty!

We recently discovered this Watermelon Mint Mimosa recipe from the blog E is for Eat, and we have a sneaking suspicion it will become our go-to summer cocktail. The drink's color palette was so enticing, one of our CAD artists decided to create the lovely little illustration below in its honor.

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Getting your prints factory-ready

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Getting your prints factory-ready

Like many other industries, print designers participate in a few major tradeshows every year.  Most print studios work seasonally, and we do our best to stage our calendar ahead of our clients' design cycles, making sure that we're ready with relevant trends when designers start developing their next season.  Tradeshows are usually scheduled around these season changes, and they offer the perfect venue to premiere new collections filled with exciting new trends.  

The shows are really fun - not only is it great to connect with our favorite clients, it's also inspiring to see what other artists have been up to and admire the variety of print and pattern everyone is showing.  Booth decorations are also a big highlight - as you can imagine, the artists behind the studios put in a ton of work creating beautiful show spaces, and there are always some breathtaking backdrops and art installations to admire.

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Vibrant Garden trend + free downloadable wallpapers

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Vibrant Garden trend + free downloadable wallpapers

Spring is finally here, and we know we’re not the only ones excited about its arrival. One of our favorite seasons, Spring brings with it warmer temperatures, outdoor adventures, and refreshed wardrobe options. And with the world around us seemingly suddenly bursting into bloom, how could we not be happy?!

We love drawing inspiration from beautiful botanicals and floaty fleurs - so lucky for us, floral prints are trending for Spring ‘18! We love how flower motifs can work for every style, whether you’re looking for something soft and romantic, bold and expressive, subdued and abstract, or playful and sweet.

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